Half — Magic

Half Magic: Vegan, Cruelty-Free Makeup from Euphoria's Donni Davy

: Transitions from the vibrant glitters of previous seasons to more muted, emotional looks for Season 3. Half Magic

: Features photography stills from the show and Davy's own handwritten script notes. Brand Philosophy & Background Half Magic: Vegan, Cruelty-Free Makeup from Euphoria's Donni

: Includes a new eyeshadow palette, lip glosses, and face gems in exclusive "Easter egg" colors. Half Magic: Vegan

: Launched on April 29, 2026 , at Ulta Beauty and the official Half Magic site .

Vegan, Cruelty-Free Makeup from Euphoria's Donni Davy – Half Magic. Half Magic

Half Magic was born from the global "#euphoriamakeup" movement to make high-level, creative artistry accessible to everyday users.