: Kroc encounters a burger stand in San Bernardino, California , run by brothers Richard and Maurice McDonald . He is stunned by their "Speedee Service System," which produces high-quality food in just 30 seconds.
: Recognizing the potential for nationwide expansion, Kroc convinces the hesitant brothers to let him lead a franchising effort. Hambre de poder
Set in the 1950s, the story follows Ray Kroc, a traveling salesman of milkshake mixers who is struggling to find success. : Kroc encounters a burger stand in San
: To bypass the brothers' strict contracts, Kroc founds a separate real estate company to own the land on which the franchises sit. This leverage eventually allows him to buy out the brothers for $2.7 million, stripping them of their name and their right to royalties. Core Themes and Analysis Set in the 1950s, the story follows Ray