The repetitive, heavy-hitting chorus is paired with a rhythmic "dabbing" motion and low-center-of-gravity footwork that became iconic among fans.
the "BLING BLING" aesthetic with their follow-up, "B-DAY." iKON - 'BLING BLING' M/V
The setting moves between industrial warehouses, dark alleyways, and custom-lit tunnels, reinforcing a "rebel" persona. The repetitive, heavy-hitting chorus is paired with a
The music video is a masterclass in YG Entertainment's signature "maximalist" style. It trades linear storytelling for a series of high-energy, visually dense vignettes. It trades linear storytelling for a series of
the lyrics and their meaning regarding the group's ambition.
The final sequence features a "party" atmosphere with the full group, characterized by high-speed editing and flashing lights that mirror the song's brass-heavy production. Production Facts Release Date May 22, 2017 Songwriters B.I, Bobby, Millennium Album New Kids: Begin Genre Hip-hop, Trap Why it Matters
True to its title, the video is drenched in chrome, gold chains, and reflective surfaces.