: An article from Francis Academic Press analyzes Incantation as a "phenomenal horror film" and a prime example of successful pseudo-documentary marketing.
: It analyzes the "fourth wall" breaking and mockumentary style, which made many viewers feel "jinxed" or "offended" by the interactive curse elements. Incantation (2022) (Chinese)
The most notable formal paper discussing the film is published in the Journal of Chinese Film Studies . : An article from Francis Academic Press analyzes
: You can find more details or request access to the full text on ResearchGate . Contextual Technical Articles : You can find more details or request
: The researcher investigated self-initiated comments on platforms like Weibo , Douban , and Zhihu to understand the mindset regarding supernatural discourse in cyberspace.
: The paper examines why the film received intense negative backlash in mainland China despite its commercial success in Taiwan.
