: Define demographics (age, location) and psychographics (interests, online behaviors).
An effective serves as a strategic roadmap to guide your digital efforts, from defining who your customers are to measuring your final return on investment. 1. Executive Summary INTERNET MARKETING PLAN
: Clearly define what makes your product or service better than the competition. 4. Selected Marketing Channels Executive Summary : Clearly define what makes your
: Examples include increasing website traffic by 50% or generating 200 new leads per month. : Analyze what your competitors are doing online
: Analyze what your competitors are doing online to find gaps in their strategy.
Start with a high-level overview of your brand’s mission and what you intend to achieve through digital channels. This section should be brief, ideally summarizing the entire plan in a few paragraphs. 2. Market Analysis & Target Audience