The "Buy One, Get One Free" (BOGO) offer for the Apple iPhone 7 Go to product viewer dialog for this item.
today, they remain a significant chapter in smartphone marketing history. The Golden Era of the iPhone 7 BOGO (2016–2017) Following the launch of the Apple iPhone 7
: These aggressive subsidies, which many industry experts like those at ABI Research viewed as a revival of older subsidy models, were designed to lock customers into long-term contracts (24–30 months) to prevent them from switching providers. in 2026: Value and Risks While the BOGO deals of the past are gone, the Apple iPhone 7
: Carriers like AT&T used BOGO deals to drive record-breaking sales, often requiring customers to buy both devices on an installment plan like AT&T Next to receive monthly bill credits over 24 to 30 months.
in September 2016, all four major U.S. carriers—, AT&T , T-Mobile , and Sprint —launched unprecedented "free" offers to capitalize on upgrade cycles.
still appears in the secondary market at significantly lower price points.
The "Buy One, Get One Free" (BOGO) offer for the Apple iPhone 7 Go to product viewer dialog for this item.
today, they remain a significant chapter in smartphone marketing history. The Golden Era of the iPhone 7 BOGO (2016–2017) Following the launch of the Apple iPhone 7
: These aggressive subsidies, which many industry experts like those at ABI Research viewed as a revival of older subsidy models, were designed to lock customers into long-term contracts (24–30 months) to prevent them from switching providers. in 2026: Value and Risks While the BOGO deals of the past are gone, the Apple iPhone 7
: Carriers like AT&T used BOGO deals to drive record-breaking sales, often requiring customers to buy both devices on an installment plan like AT&T Next to receive monthly bill credits over 24 to 30 months.
in September 2016, all four major U.S. carriers—, AT&T , T-Mobile , and Sprint —launched unprecedented "free" offers to capitalize on upgrade cycles.
still appears in the secondary market at significantly lower price points.
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