: The lyrics emphasize thriving rather than just surviving, with lines such as "I won't just survive / Oh, you will see me thrive" and "Victory is in my veins".
NBC utilized two primary versions of the music video to promote their coverage:
"Rise" by Katy Perry served as the official anthem for NBC’s coverage of the 2016 Summer Olympics in Rio de Janeiro. Released as a standalone single on July 14, 2016, the mid-tempo electronic track focuses on themes of perseverance, victory, and the human spirit's ability to overcome adversity. Artistic Inspiration and Global Unity