New York State Senate Bill S1228, sponsored by Senator Michael Gianaris, proposes requiring clear disclosure for advertisements utilizing generative AI to create synthetic performers [1.1, 1.2]. The legislation imposes fines of $1,000 to $5,000 for non-compliance, with exemptions for expressive works like movies and television [1.1, 1.2]. Detailed information and text of the bill can be found on the New York State Senate website .