While the series starts as a cozy comedy, it is infamous within the anime community for its .
: A giant bear who somehow knows more about Wi-Fi and Uniqlo's HeatTech than the human protagonist. Kuma Miko
: A miko with zero social skills who is easily overwhelmed by modern technology. While the series starts as a cozy comedy,
: Machi’s cousin and a village officer who often uses her for local "revitalization" projects, frequently pushing her into uncomfortable situations. : Machi’s cousin and a village officer who
: A tough-acting girl with a motorcycle who serves as a foil to Machi’s timid nature. The "Kuma Miko" Controversy
To "prepare" her for the city, Natsu gives her various trials—like navigating a grocery store or understanding modern fashion—which often end in disaster due to Machi's extreme social anxiety and lack of common sense.
The story follows , a 14-year-old shrine maiden living in the remote mountains of the Tohoku region. Machi is desperate to escape her "boring" countryside life and attend high school in the big city. Standing in her way is Natsu , a talking, tech-savvy bear who has looked after her since she was a child.