Weekly U.S. on-demand streams surged by over 1,000% following the challenge, jumping from approximately 17,000 to over 1.65 million weekly streams by late January. The "It’s a Wrap" EP Release
A remix originally recorded for the shelved Angels Advocate remix album and later included as a 2014 bonus track.
A new shortened version running just over three minutes. Commercial & Critical Impact Mariah Carey - It's A Wrap 2023
The song’s comeback was driven by organic social media traction that Carey quickly amplified through professional marketing:
The track was recorded in 2009 for Carey's twelfth studio album. It is a doo-wop-inflected R&B "breakup anthem" featuring minimal instrumentation and high-range vocals. Weekly U
Despite being 14 years old, the song debuted at No. 24 on the Billboard Hot R&B Songs chart in March 2023. It also reached No. 22 on the R&B/Hip-Hop Digital Song Sales chart.
Mariah Carey releases "It's a Wrap" EP - Entertainment Focus A new shortened version running just over three minutes
Following the digital success, Carey released the EP on black and limited-edition translucent tan vinyl on December 1, 2023.