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Research under this umbrella typically focuses on balancing video quality with the constraints of modern networks:

: High Efficiency Video Coding ( HEVC/H.265 ) and Advanced Video Coding ( AVC/H.264 ) are central to this field, providing the blueprints for modern video files. __masala_commp4

: Developing algorithms that efficiently compress data to meet the high demand for bandwidth-hungry content (like 4K/8K streaming) without losing perceptual quality. Research under this umbrella typically focuses on balancing

: Using deep learning and neural networks to mimic how humans perceive video quality, allowing encoders to prioritize "Regions of Interest" (ROIs) that the human eye notices most. : A technique used to find the best

: A technique used to find the best possible trade-off between the amount of data used (rate) and the resulting quality of the video (distortion).

: A bandwidth-saving method that tracks a user's gaze and only renders high-detail video where the user is looking, which is particularly useful for Virtual Reality (VR) and cloud gaming. Enrico Masala | ScienceDirect