The industry remains dominated by a small group of massive conglomerates, though the "tech media" entrants—Google, Amazon, and Apple—are increasingly setting the pace for traditional giants like Disney, Comcast, and Warner Bros. Discovery.
The U.S. entertainment and media landscape in 2026 is defined by a "profound, holistic transformation" driven by artificial intelligence (AI), massive industry consolidation, and a shift toward an "experience economy". Traditional boundaries between linear TV, streaming, and social media are effectively disappearing as platforms move toward a "Cable 2.0" model, bundling diverse services under unified interfaces.
2026 Media & Entertainment Industry Outlook | Deloitte Insights
The industry remains dominated by a small group of massive conglomerates, though the "tech media" entrants—Google, Amazon, and Apple—are increasingly setting the pace for traditional giants like Disney, Comcast, and Warner Bros. Discovery.
The U.S. entertainment and media landscape in 2026 is defined by a "profound, holistic transformation" driven by artificial intelligence (AI), massive industry consolidation, and a shift toward an "experience economy". Traditional boundaries between linear TV, streaming, and social media are effectively disappearing as platforms move toward a "Cable 2.0" model, bundling diverse services under unified interfaces. matureporn usa
2026 Media & Entertainment Industry Outlook | Deloitte Insights The industry remains dominated by a small group