Milkmaid May 1977 Apr 2026

Activists raised concerns over Nestlé's aggressive marketing of "Milkmaid" and other infant formulas in developing countries.

In , the Infant Formula Action Coalition (INFACT) launched a major boycott against Nestlé in the United States. Milkmaid May 1977

While "Milkmaid" is often associated with the 1977 controversy, it remains one of Nestlé's most enduring products, originally launched in as Europe's first condensed milk brand. Milking it | Business - The Guardian Milkmaid May 1977

Critics argued the promotion discouraged breastfeeding and led to health risks when formula was mixed with contaminated water. Milkmaid May 1977

The campaign eventually went global in 1979, leading to the 1981 WHO International Code of Marketing of Breast-milk Substitutes . 🍯 Brand Heritage & Advertising