Millennials Buying Habits Today

: 3 out of 4 millennials prefer spending on experiences (travel, dining, and fitness) over physical products.

Millennial spending habits: 7 trends marketers need to ... - GWI millennials buying habits

: As they enter their peak parenting years, they spend significantly more on children's apparel ( 137.7% more for toddlers than the average consumer) and pet care. Shopping Channels and Discovery : 3 out of 4 millennials prefer spending

: Millennials spend more on groceries than any other generation, averaging $129.98 per week . They also show a high preference for organic (39%) and international-inspired foods (69%). Shopping Channels and Discovery : Millennials spend more

: This generation spends an average of $115 per month on beauty, fitness, and mental health—$20 more than Gen Z.

Millennials (born 1981–1996) are the primary driving force in modern retail, characterized by a "digital-first" but "omnichannel" approach. As of 2026, they account for roughly , totaling over $1.18 trillion annually. Their habits are defined by a high reliance on peer reviews, a preference for experiences over material goods, and a growing adoption of advanced technologies like generative AI to guide purchases. Core Spending Priorities