Mobile Marketing -

(2025)

: Explores "perceived usefulness" and "perceived ease of use" as primary drivers for consumer acceptance.

(2015) Focus : Practical framework for practitioners. MOBILE MARKETING

: Discusses how mobile marketing has become a strategic priority for firms, surpassing TV advertising in spend.

Several academic papers provide high-quality coverage of , ranging from foundational conceptualizations to modern "Mobile Marketing 2.0" strategies. 🔝 Top Recommended Papers (2025) : Explores "perceived usefulness" and "perceived ease

(PDF) Mobile marketing: conceptualization and research review

(2022)

: A comprehensive review of definitions, characteristics, and theoretical approaches.