Siew Pui Yi , widely known as , is a multifaceted Malaysian media personality, DJ, actress, and entrepreneur who rose to prominence through social media. Born in Kuala Lumpur in 1998, she transitioned from a controversial modeling career to becoming one of Asia's most recognizable social media icons. Professional Background
She began modeling around age 15. In early 2022, she made history as the first Southeast Asian woman featured on the cover of Penthouse magazine .
Puiyi holds a Bachelor of Science in Business Administration and is currently pursuing an MBA at York St John University . Ms Puiyi.rar
She launched her own beauty lines, MsPuiyi Cosmetics and Kiseki Skincare , with her matte liquid lipsticks famously selling out within their first week.
Her career took a sharp turn in 2019 when her private photos were leaked by a hacker who stole them during a laptop repair. She chose to monetize her image herself through subscription platforms to take control of her own narrative. Siew Pui Yi , widely known as ,
Puiyi debuted as an actress in 2023, starring in the local horror film Pulau and the romance film KL Love Story . Entrepreneurship & Education
In 2024, she won a RM 4.3 million judgment against a former business partner for fraudulent activity related to her tax arrears. In early 2022, she made history as the
In 2023, she launched a US$1 million scholarship fund in collaboration with the Educapital Foundation to support underprivileged students worldwide. Key Personal Milestones