As of April 2026, the White House has reportedly developed a tiered "naughty and nice" list to categorize NATO allies based on their defense contributions and support for specific U.S. military positions, such as the conflict in Iran.
For doubling early termination fees on smartphone contracts. GameStop: For restrictive return policies.
Companies that "go the extra mile" for customers. Examples include: REI: For flexible return and exchange policies. Southwest Airlines: For allowing two free checked bags. Market Research: Naughty Trend Report Naughty Trend Report & Custom Naughty Market Research
For over a decade, has published an annual list highlighting specific company policies that either prioritize or harm consumer interests.
