The 2023 limited series A Friend of the Family (though premiered late 2022, it remained a major 2023 discussion topic) features a "neighbor/family friend" named Robert Berchtold, often referred to as "Brother B" by the victims. mystery - Of Maria Antonia

The phrase frequently trended in 2023 on TikTok and other platforms, often used as a tag for viral "neighbor encounter" skits or as a generic descriptor for look-alikes in humorous "mistaken identity" posts.

In the 2023 middle-grade novel The Free State of Jax , a central mystery revolves around the disappearance of a "neighbor's brother" and accusations of stolen money.