Current research indicates that mature women (ages 50+) remain significantly underrepresented and stereotyped in the entertainment industry, making up less than a quarter of all characters in blockbuster films and top TV shows. Reports from the Geena Davis Institute on Gender in Media highlight a "narrative of decline" where older women are frequently cast in supporting roles that emphasize physical frailty or cognitive impairment.

: Only one in four films pass the "Ageless Test," which requires at least one female character over 50 who is essential to the plot and portrayed without ageist stereotypes.

: While women over 50 make up 20% of the population, they occupy only 8% of on-screen time on television. In the highest-grossing films of 2019 across the US, UK, France, and Germany, there were zero female leads over 50.

The products were successfully added to your cart.
Web Expert
View Cart Checkout Continue Shopping