Our Brand Is Crisis -
Though Goni won with 21% of the vote, his subsequent policies—like increasing taxes on the poor—led to violent protests and his eventual exile to the U.S.. Our Brand Is Crisis (2015) - IMDb
The team, including James Carville, used American-style media assaults, focus groups, and negative campaigning to rebrand an unpopular, elitist candidate. Our Brand Is Crisis
Directed by Rachel Boynton, this film follows American strategists from the firm as they travel to Bolivia to manage the 2002 presidential campaign of Gonzalo Sánchez de Lozada ("Goni"). Though Goni won with 21% of the vote,