Mention major wins, such as a drop in Cost-Per-Acquisition (CPA) or a spike in conversion rate.

The revenue generated for every dollar spent. III. Detailed Performance Breakdown Building The Perfect PPC Report Template - Oviond

The average cost to acquire one customer.

To draft an effective pay-per-click (PPC) advertising report, focus on translating raw data into a story that proves value and guides future strategy. A professional report typically follows a logical structure from high-level summaries to granular performance metrics.