Persona
: It serves a healthy purpose by allowing individuals to navigate diverse social and professional environments, acting as a protective barrier for the authentic self.
In business and product design, a is a fictional but realistic character representing a segment of a target audience. How to Create a User Persona in 5 Minutes PERSONA
: Problems arise when an individual completely identifies with their mask (e.g., "becoming" their job title), leading to alienation from their true self and potential psychological symptoms like irritability or phobias. 2. Marketing and User Experience (UX) : It serves a healthy purpose by allowing
In analytical psychology, the is a concept developed by Carl Jung representing the "social mask" an individual presents to the world. "becoming" their job title)