Plenti Best Buy → [ GENUINE ]

: This retail media network uses first-party shopper data to reach audiences on social media through targeted video feeds and timelines. Key Content Categories

: The Best Buy app now features a Discover tab and a " Shop with Videos " experience, offering personalized video content and tech tips. plenti best buy

Best Buy has significantly expanded its content strategy through the launch of , a 70,000-square-foot facility dedicated to producing bespoke video content for its own channels and partners. This shift aims to move the brand from "expert advisors" to a hub for "discovery and possibility" under its new tagline, " imagine that ". Content Ecosystem & Platforms : This retail media network uses first-party shopper

: The dedicated studio includes sound stages, audio suites, and a prop warehouse, enabling the company to more than double its video production, including over 500 new videos by the end of 2024. This shift aims to move the brand from

: Launched in April 2025, this platform allows influencers to create curated shoppable storefronts on BestBuy.com and earn commissions on sales.