Traditionally focuses on the text and talk of professional politicians, such as prime ministers, presidents, and government institutions.
Uncovers how language is used to maintain or abuse power, often by creating "us vs. them" narratives or establishing what is considered "normal" in society. Political discourse analysis
Examines techniques like framing (e.g., calling a conflict a "peacekeeping mission"), metaphors, and repetition to justify policies and mobilize audiences. Traditionally focuses on the text and talk of