Principles Of Research Methodology: A Guide For... (2027)

Are you actually measuring what you claim to measure? (e.g., Using a scale to measure weight, not height).

Think of these as the "Truth" and "Consistency" of your work. Principles of Research Methodology: A Guide for...

Randomly selecting participants so everyone has a fair shot (best for generalizing results). Are you actually measuring what you claim to measure

If you want to know why they feel that way, use methods (interviews, case studies). 2. Validity and Reliability Using a scale to measure weight

You rarely have the time to talk to everyone in a population.

A good researcher is an open book. You must explain not just what you found, but the of your study. Admitting where your data might be weak actually makes your final conclusions more credible.