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Define "who, where, and what" their customers want.
Discuss external influences like economic trends or local policy reforms. Retail Management Course Overview | PDF - Scribd
Identify if they are store-based (physical) or non-store based (online/vending).
A high-level overview (approx. 200–250 words) of the retailer's current position, the primary problem addressed in the paper, and your key recommendations.