While "Plug Walk" and "New Freezer" were the primary commercial drivers for the album, "Lost It" was a fan favorite that contributed to The World Is Yours entering the . The song remains a staple of his discography, often cited for the seamless chemistry between Rich and the Migos.
The visual depicts Rich The Kid being institutionalized in a psychiatric hospital . The plot follows him as he is held captive and eventually attempts a breakout while Quavo and Offset make appearances throughout the facility. Rich The Kid - Lost It ft. Quavo, Offset
The track features a booming bassline typical of the Atlanta trap scene. Lyrically, the song focuses on themes of , gang loyalty , and a lavish lifestyle . Rich The Kid and the Migos members trade verses about high-end fashion (Louis Vuitton), expensive cars (Bentley, "retarded" coupes), and their rapid rise in the music industry. Music Video While "Plug Walk" and "New Freezer" were the
The video has garnered over 56 million views on YouTube, cementing it as one of the most recognizable visuals from his debut era. The plot follows him as he is held