Side2 is a specialized Czech graphic design studio founded by designers including Tomáš Machek. The studio focuses on creating comprehensive visual systems, branding, exhibition graphics, and editorial design. Their approach is characterized by high functionality, clean typography, and a "less is more" philosophy. Key Projects and Expertise
The studio has designed graphics for numerous exhibitions and cultural institutions, including:
(Birth of a Metropolis) exhibition catalogue. Museum of Decorative Arts in Prague visual identity manual. Dušan Jurkovič: Architect and his house exhibition. Side2 is a specialized Czech graphic design studio
Side2 has built a strong reputation through numerous high-profile projects, particularly in public spaces and cultural institutions:
As part of a team (alongside A69 architects and Superior Type), Side2 won an international competition to design a new, unified navigation system for Prague's public transport and public spaces. The project focuses on improving clarity, consistency, and user experience across the city. Key Projects and Expertise The studio has designed
Creating systems that are functional, sustainable, and capable of evolving with the city, as demonstrated by their work on Prague’s navigation.
Using research, prototypes, and user testing (e.g., at the Palmovka metro station) to ensure usability. Selected Portfolio Highlights Grand Prix Architektů 2023 (Visual Identity) Radlická—Výmolova navigation system Terminál Smíchov navigation system Art Index Pop-Up Invalidovna (Exhibition Graphics) Side2 has built a strong reputation through numerous
Side2’s work emphasizes "clarity" and the organization of information over "exaggerated visual gestures". Their philosophy involves: