: This format maximizes revenue by ensuring companies only pay for an "engaged" audience while preventing "rage quitting" by users who might leave if forced to watch long unskippable ads. 2. Ad Types and Timeframes
: Advertisers typically only pay if a viewer watches at least 30 seconds of the ad (or the entire ad if it is shorter) or interacts with a call-to-action. Skip adPlease wait: 5 seconds
: Very short, non-skippable ads of up to 6 seconds . : This format maximizes revenue by ensuring companies