: Use site visits, surveys, and research while navigating the ethical issues of "insider" information.
: Transform your findings into pragmatic, relevant results that drive change. Why You Should Read It
: Identify which products or processes are critical to your success.
Beyond the Numbers: Mastering "The Benchmarking Book" In the world of business, it is easy to get caught up in your own internal metrics. You might be improving year-over-year, but as points out in their analysis of Spendolini’s work, "better and better is not enough" if your competitors are improving even faster. This is the core challenge addressed in "The Benchmarking Book" by Michael J. Spendolini . What is Benchmarking?
