: This metaphor emphasizes that employees are performers and operations are the "staging" of an experience for the customer.
: Active participation that increases the customer's knowledge or skills. The Experience Economy (Revised Edition)
: Businesses create value by moving beyond simple transactions into four specific realms: : This metaphor emphasizes that employees are performers
: Passive immersion in a beautiful or unique environment, such as visiting an art gallery. The Experience Economy (Revised Edition)
: Passive absorption, like watching a movie or concert.
: Full immersion in a different environment, like a theme park or virtual reality.