Nature, health, and growth (Organic brands, Finance). Circles: Imply community, unity, and warmth. Squares/Triangles: Imply stability, efficiency, and power. 4. The Design Process: From Sketch to Vector
It must work everywhere. Can it be embroidered on a hat? Can it work in black and white? Does it look good on a giant billboard and a tiny business card? The Guide To Great Logos
Using initials to represent the brand (e.g., HBO, IBM, HP ). Perfect for streamlining long or complex names. Nature, health, and growth (Organic brands, Finance)
If you follow a trend, your logo will have an "expiration date." and growth (Organic brands
Excitement, passion, and hunger (Fast Food, Entertainment).
Research the competition and define the brand’s "Why."