: High-resolution promo images often feature iconic characters such as Gandalf (Ian McKellen), Thorin Oakenshield (Richard Armitage), and the diverse company of thirteen dwarves.
: Visuals frequently highlight the "comfort" of the Shire's rolling green hills contrasted against the "dark and drear" imagery of the mountains and treacherous paths the company must navigate. The Hobbit: An Unexpected Journey image
: Images also reveal the more frightening aspects of the journey, including encounters with giant spiders, goblins, and early glimpses into the realm of the dragon Smaug. Thorin Oakenshield (Richard Armitage)