/toyota Instant

The name was changed from "Toyoda" to "Toyota" because it takes eight strokes to write in Japanese, and eight is considered a lucky number.

In 1959, the city of Koromo, Japan, renamed itself Toyota City to honor its largest employer. The Secret Sauce: The Toyota Way /toyota

Toyota’s journey wasn't always smooth. When they first entered the U.S. market in 1958, they sold just 287 Toyopet Crown sedans and one Land Cruiser . While the sedans struggled initially, the Land Cruiser earned a legendary reputation for durability that persists today. The name was changed from "Toyoda" to "Toyota"

A few fun facts from Sunshine Toyota highlight their massive scale: When they first entered the U

Empowering employees at every level to stop the production line if they spot a problem.

This dedication to quality is why are still on the road today. Leading the Charge into the Future

The idea that there is always a better way to do things.