The U.S. heavy-duty truck market (Class 8) has experienced a challenging start to 2026 after a difficult 2025.
Used truck retail sales in March 2026 reached their second-highest level since late 2021, growing 9.1% month-over-month as buyer confidence returned alongside freight growth.
Ram trucks recorded a dramatic +24.8% sales gain in Q1 2026.
Electrification remains a primary long-term trend, though adoption rates vary wildly by region. Ford Sales Rose 6% in 2025 on Torrid Truck, Hybrid Demand
Major players like Ford and GM saw their pickup sales shrink last quarter, with winter weather cited as a contributing factor.