The music video, directed by , marked a stylistic departure for Tuğba Yurt by incorporating extensive VFX (visual effects) .

The song features a contemporary pop sound characterized by a strong, dynamic arrangement.

"" is a hit single by Turkish pop artist Tuğba Yurt , released on July 1, 2022 , under the Çizgim Event & DMC label . The track quickly gained popularity for its catchy "ne mesele ne mesela" hook and its blend of modern electronic sounds with emotional storytelling. Musical Composition & Production

The track was arranged by Dirtybeatz , with additional production by Cem İyibardakçı (edit) and Tarık Ceran (mix & mastering).

Both the lyrics and music were written by Burak Alkın .