Tv Media Buying < 2025-2027 >

Track Reach (number of unique viewers), Frequency (how often they see the ad), and CPM (cost per thousand impressions).

Determine if you want high-level brand awareness (reach/impressions) or direct action (conversions/site traffic). tv media buying

Ensuring at least 10 minutes between your ad and a competitor's spot. Track Reach (number of unique viewers), Frequency (how

Choose between Linear (mass reach via networks like NBC or ESPN) or CTV (targeted platforms like Hulu or Paramount Plus). 2. Sourcing Inventory There are three primary ways to buy TV ad space: Choose between Linear (mass reach via networks like

Watch this breakdown of how modern TV inventory works to help you choose between traditional and digital buying methods:

Using automated platforms (DSPs) to bid on streaming inventory in real-time, often used for CTV. 3. Execution & Tactics

Buying inventory closer to the air date; this offers more flexibility but often at higher costs.