When Core Values Are Strategic: How The Basic V... -

A value is only strategic if it costs you money or a client at some point. If you aren't willing to walk away from a deal that violates your values, they aren't strategic—they’re just marketing.

During layoffs or restructuring, values-driven communication prevents the "rumor mill" from destroying morale. 4. Innovation Through Psychological Safety When Core Values Are Strategic: How the Basic V...

When Core Values Are Strategic: How the Basic Values of an Organization Drive Long-Term Success A value is only strategic if it costs