Instead of buying individual shares, you can invest in Exchange-Traded Funds (ETFs) that hold Google, such as the Vanguard Total Stock Market ETF (VTI) or the Communication Services Select Sector SPDR Fund (XLC). Step-by-Step Buying Process

Fidelity Investments : Recognized as the ; offers fractional shares and a proprietary "Equity Summary Score" to simplify research.

You can buy shares directly from Alphabet through their transfer agent rather than using a standard broker.

You can buy Google stock through various types of financial institutions. Most modern brokers offer commission-free trades for U.S.-listed stocks like Alphabet.