This group represents the largest volume of laptop sales, often purchasing in bulk through multi-year contracts.
Education represents roughly 37.1% of laptop use . Institutions increasingly buy Chromebooks for K-12 students, with 93% of U.S. school districts planning such purchases in 2025. 2. Individual Consumer Profiles who buys laptop computers
The laptop market is a massive global industry, projected to reach . Buyers are primarily split between large-scale commercial organizations and individual consumers, with professional use driving nearly half of all laptop activity worldwide. 1. Commercial and Institutional Buyers This group represents the largest volume of laptop
Professional activities account for 48.8% of global laptop usage . Many companies are currently refreshing their fleets to support hybrid work models and to leverage AI-capable PCs . who buys laptop computers