In a world where 90% of the population carries a mobile phone, the "buyer" is no longer just one person but a collection of distinct archetypes, each driven by a different need, from the thrill of the new to the necessity of daily life. The Protagonists of the Upgrade Cycle
: At the extreme end are rare individuals like Jaesh Khali, who owns a collection of 2,371 cell phones from around the world. who buys phones
: Comprising roughly 5% of users, this buyer is fueled by a dopamine rush triggered by novelty and anticipation. To them, a smartphone is a status symbol and a badge of identity. They often wait in dawn-patrol lines outside retail stores to be the first to own the "next big thing". In a world where 90% of the population