Who Buys Rings Apr 2026

: Comprising about 35% of the market, this segment is highly influenced by social media (TikTok, Instagram). They prioritize ethical sourcing, lab-grown diamonds, and unique, non-traditional designs like "salt-and-pepper" diamonds.

: Women now account for approximately 70% of custom jewelry purchases and over 20% of total sales for major retailers like Signet Jewelers. This segment has grown by 35% since 2022. who buys rings

: This group accounts for roughly 45% to 59% of engagement and custom ring purchases. They are often dual-income households with a median income of $75,000–$100,000+. : Comprising about 35% of the market, this