Who Buys | Rvs

The profile of RV buyers has shifted dramatically, moving away from the traditional image of only retirees toward a . As of 2026, Millennials and Gen Xers have become the primary purchasers, with the median age of owners dropping to 49 years old and first-time buyers averaging around 32 years old . Who Is Buying RVs?

: Many buyers see RVs as a hedge against rising homeownership costs or a more economical alternative to traditional travel. Typical Buyer Financial Profile who buys rvs

: For 43% of buyers , the ability to bring pets along is a "crucial factor" in choosing an RV over other travel methods. The profile of RV buyers has shifted dramatically,

: Over half ( 53% ) of RV owners report an annual income of over $75,000 . : Many buyers see RVs as a hedge

: This is a massive growth segment. About 48% of near-term "intenders" (people planning to buy soon) are parents of young children looking for unique ways to travel without the high costs of flights and hotels.

: The market is becoming more multicultural. About 32% of near-term intenders identify as African-American, Asian-American, Hispanic, or LGBTQ+.

: Approximately 22% of RVers have a household member working remotely, and over half of those people have performed work from their RV.