Who Says Elephants Can't Dance? Now

When Lou Gerstner took over as CEO in 1993, IBM was a "corporate dinosaur" on the verge of being broken up after losing $16 billion in just three years. The book chronicles how Gerstner rejected the popular "vision" of dismantling the company and instead focused on execution, customer-centricity, and a radical cultural overhaul to save the American icon.

: Gerstner’s most famous insight is that "Culture isn't just one aspect of the game—it is the game". He fought the insular, bureaucratic "hothouse" culture of IBM to refocus employees on the external marketplace. Who Says Elephants Can't Dance?

by Louis V. Gerstner Jr. is widely regarded as one of the most significant business memoirs ever written, detailing the historic turnaround of IBM in the 1990s. Core Premise When Lou Gerstner took over as CEO in