Ww.progressive Today

The "interesting story" of is defined by its transformation from a standard insurance company into a pop-culture powerhouse through its legendary commercial characters. The Lore of the "Progressive Universe"

: Introduced in 2008, Flo (played by Stephanie Courtney ) was never meant to be a long-term mascot. She was originally just a "struggling actor" until her over-the-top ad-lib of the word "Wow!" changed everything. ww.progressive

: Before Flo, the brand experimented with unconventional mascots, including an ET-like character and even Ryan Stiles from Whose Line Is It Anyway? in the early 2000s. Behind the Scenes Facts Our History - Progressive The "interesting story" of is defined by its

: For the first two years, the commercials took place exclusively in a fictional, all-white Superstore during Flo's "never-ending shift". the brand experimented with unconventional mascots