: Use storytelling to engage audiences on prosocial topics like health or social tolerance, which can forge stronger emotional ties than purely informative content.

A Paradigm Shift in the Entertainment Industry in the Digital Age

: Reconstruct existing formats to fit local audience cultures and specific platform logic (e.g., tailoring content specifically for TikTok vs. YouTube).

: Rather than simply repeating the same story on different channels, use the unique strengths of each medium (e.g., film, games, social media) to add new perspectives or plot elements to a shared narrative world.