The Zenith Radio Corporation, later known as , was a titan of the American television industry, once famous for its slogan, "The quality goes in before the name goes on". History and Rise
Starting in 1988, Zenith was a leader in developing High-Definition Television (HDTV) technologies, including the VSB digital transmission system eventually adopted as the U.S. standard. Decline and Legacy zenith tv
Founded in 1918 in Chicago by Karl Hassel and Ralph H.G. Mathews, the company began as the . The name "Zenith" was derived from the call letters of their amateur radio station, 9ZN . By the mid-20th century, Zenith transitioned from a radio leader to a dominant force in television, introducing its first black-and-white sets in 1948. Major Technological Innovations The Zenith Radio Corporation, later known as ,