Favorable or unfavorable encounters with an object shape immediate opinions.
Associations (classical conditioning) and rewards or punishments (operant conditioning) reinforce specific stances.
When a person’s actions contradict their beliefs, it creates a state of psychological discomfort called "dissonance". To resolve this tension, individuals often change their attitude to match their behavior. Attitudes and Attitude Change
The way one intends to act or actually behaves toward the object (e.g., "I will buy this brand").
Gaining and analyzing information, such as reading a product review. Mechanisms of Attitude Change Favorable or unfavorable encounters with an object shape
Persuasion via surface cues, like a celebrity endorsement or a catchy jingle.
Attitudes aren't innate; they are learned through various channels: often referred to as the :
Psychologists generally break attitudes down into three core components, often referred to as the :