Consumers no longer just want to watch or read; they want interactive experiences, such as digital book clubs or interactive fan forums. Perspectives: Global E&M Outlook 2025–2029 - PwC

The Entertainment and Media (E&M) industry is currently navigating a period of following the rapid, pandemic-induced digital surge . In 2024, total global E&M revenue rose to $2.9 trillion , and it is projected to reach $3.5 trillion by 2029 at a compound annual growth rate (CAGR) of 3.7%. Key Industry Segments

Revenue from digital sources is now the "digital normal," with PwC noting it constitutes the vast majority of growth.

Innovations like immersive journalism and virtual reality are being tested for their ability to create more engaging audience experiences.

Video games and eSports, which are increasingly central to digital growth.

Traditional movies, television programs, and the dominant Over-the-Top (OTT) streaming platforms.