This song is rooted in a very real, very dark piece of their history. Before they were famous, Ruby and $crim made a : if they didn't "make it" in the music industry by the time they turned 30, they would take their own lives. By dedicating their entire existence to music, they effectively "killed" their former selves to succeed at any cost. Musical and Visual Style
(Aristos Petrou, aka Ruby da Cherry, and Scott Arceneaux Jr., aka $crim) aren’t just a duo—they’re a phenomenon. Rising from the murky depths of in 2013, the New Orleans cousins built an empire on a foundation of abrasive beats and brutally honest lyrics.
Whether you see it as transgressive art or a desperate cry for help, "I Hung Myself for a Persona" remains one of the most unapologetic statements in modern underground hip-hop. I Hung Myself for a Persona
have always used their music as a raw outlet for their mental health struggles. For their "Grey Day" followers, songs like this are a safe space to acknowledge their own demons in a world that often demands they put on a happy face.
and their track "," a song that tackles the blurring lines between artistic identity and reality. The Deadbeat Reality: Breaking Down " uicideboyu i c i d e b o y " and Their Most Brutal Track For anyone deep in the underground rap scene, uicideboyu i c i d e b o y This song is rooted in a very real,
: It was released as part of a double music video alongside "Now I'm Up To My Neck With Offers". Interestingly, while both cousins are in the video, the "I Hung Myself for a Persona" portion primarily features Ruby da Cherry's verse.
The title itself is a sharp jab at skeptics who dismiss their dark lyrical themes as a mere "act" or marketing gimmick. It parodies the idea that they would go to extreme lengths—even death—just to prove their depression and suicidal ideation are real, not just a "persona" to look cool. The "No Plan B" Pact Musical and Visual Style (Aristos Petrou, aka Ruby
: The lyrics are a chaotic blend of drug references, social isolation, and a refusal to fit in, with Ruby rapping about "itching for a plot" and feeling like he doesn't exist at all. Why It Resonates uicideboyu i c i d e b o y